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Answers as your brokerage

Greeting, office, and tone configured to sound like your front desk. It answers for the brokerage and routes from there — it is not an individual agent's personal line.

Captures what the agent actually needs

Which property, buyer or seller, timeline, and whether financing is already in place — asked the same way on every call and passed on with the handoff.

Routes to the right desk

To the listing agent, or to whoever holds floor duty, by the rules you set during onboarding. Inquiries you flag as time-sensitive escalate the way you specify.

Books the showing — or hands it over, if that's how you run it

Where you want the desk booking, the showing goes onto the listing agent's own calendar, on your rules. Where you'd rather a person took it from there, it captures everything and hands the call over instead. What it never does is decide who gets a viewing — timeline and financing go to your agent as context, not as a test the caller has to pass. And it never prices a property, offers an opinion of value, or negotiates: that work is your agents'.

208 Alder Court is $875,000.

Why: Stating a published number is not licensed activity, so the desk gives every listed price plainly — no hedging, no apologising, no offer to have someone call back with it.

I can tell you what they're zoned for — the active listings are Fairhaven Elementary, Ridgeline Middle and Sablewood High. Whether they're good schools is one for the agent.

Why: The question splits in two and only half is declined. WHICH schools is a published attribute. WHETHER they are good is a characterisation, and characterising an area is how steering happens.

That's one for the agent — they'll talk the area through with you. What I can tell you about is the property itself.

Why: The same sentence every time, with no softening and no partial answer first. A safe-sounding answer is still an answer: “it's a friendly area” is steering too.

That's the agent's side of it — I'd only be guessing at what the seller would do. They can talk it through with you properly.

Why: Valuing, advising and negotiating are licensed real-estate activity. The desk does none of the three, and it says which are the agent's rather than pretending not to understand.

Noted — single-level or ground-floor access. Let me take the rest of what you're looking for.

Why: The requirement reaches the agent. The reason never does. A requirement about the property is a property fact and belongs on the record; a fact about the person does not, however freely it was offered — so the desk does not repeat it back, and does not write it down.

By staying out of it entirely, and the design is deliberate. The agent asks every caller the same qualifying questions in the same order, and it does not ask about — or record — who will be living in the home, family or children, disability or accessibility needs, or any other protected characteristic.

If a caller asks what a neighborhood is like, whether an area is good for families, or how the schools are, it does not answer. Those questions are where steering happens, and a safe-sounding answer is still an answer. It says the licensed agent will discuss the area and routes the call.

One thing we will not claim: this does not make your brokerage fair-housing compliant. Compliance is your operational state, covering your agents, your training, and your marketing. What Luna Front gives you is a phone script that says the same thing to every caller, every time — and your own counsel should review how it's configured for your market.

It can book them, straight into the listing agent's own calendar rather than a shared one — and putting a showing on a calendar is scheduling, not licensed work, so it stays well clear of the line Luna Front never crosses on price, terms, or value.

The rules around it are yours and they are deliberately conservative out of the box: one property per booking, so nobody gets an improvised tour; only listings you have marked active, with pending, coming-soon, and occupied rentals captured and routed to the agent instead; and a caller who already has an agent is never booked, only routed.

No, and that's a hard rule rather than a setting. In most states, discussing price, terms, or property specifics is licensed real-estate activity. Luna Front captures the question and routes it to the agent — it never gives an opinion of value, never offers anything resembling a CMA, and never negotiates. It also never states or implies that anyone has become a client of the brokerage; that decision stays entirely with you.

No. Luna Front is inbound only — it answers the calls your brokerage already receives, including the number displayed on your listings, your sign riders, and your main line. It does not dial out, work a form-fill queue, or chase leads. If outbound callback is what you're shopping for, we're not that product, and we'd rather say so now.